Top Tips, News and Views for B2B Marketers
Content marketing is the new black. It’s just sooooo fashionable!
This is somewhat of a surprise when you think about it, content marketing is hardly new. So why the renewed interest?
2012 BrandZ Top 100
Almost half of the Top 100 brands lost value. Brands last declined this broadly during the depths of the 2009 global recession.
IBM moves in front of Google.
IBM is the leader in social business!
Google CIO Ben Fried Says Cloud Tipping Point Is At Hand
The economics of cloud computing are driving down the cost structure of business so far and so fast that it’s scary, Google CIO Ben Fried says.
Big Data = Big Opportunity
CHART OF THE DAY: More People Have Mobile Phones Than Electricity Or Drinking Water
Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years
We think of Google and Facebook as Web gorillas. They’ll be around forever. Yet, with the rate that the tech world is moving these days, there are good reasons to think both might be gone completely in 5 – 8 years. Not bankrupt gone, but MySpace gone. And there’s some academic theory to back up that view, along with casual observations from recent history.
Eric Jackson
Turn Your Career into a Work of Art
Today, fundamental questions of identity and purpose are no longer a once or twice-in-a-lifetime occurrence. Many of us face them again and again. Not only when we are struggling, but, paradoxically, when we are succeeding.
GIANPIERO PETRIGLIERI
5 Mistakes to Avoid in a Social Media Crisis
A social media crisis is a stressful time for all parties involved. It’s easy to panic, get overwhelmed and make decisions that can end up hurting your brand even further. When faced with a social media crisis, do yourself a favor and avoid the following 5 common mistakes I see brands make over and over again!
What is the worst technology malfunction you’ve experienced at work—did it give you a bad headache? In anticipation of today’s SmarterFriday discussion about PureSystems and enterprise IT with OneTree Solutions & Alphinat, check out this IT Headache infographic.
Where IT is going: Cloud, mobile, and data
Today’s IT world is changing dramatically because of the convergence of cloud computing, mobility, and everything else associated with running apps on the Web, and big data.
Come spiegare ai tuoi genitori che lavoro fai.
The Era of Connected Consumer has arrived. Media & Entertainment companies need to think and act like B2C firms to stay relevant with connected digital consumers. Check out the study here http://ibm.co/HUSyeu
